New Toyota Prius

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The 2023 Prius: Efficient Travel Has Never Looked Better

Whether it's the eye-opening design to help you craft an inspiring time behind the wheel or its features like advanced technology and reliable fuel-tracking efficiency, the Toyota Prius is at the forefront of the hybrid vehicle wave. At Towne Toyota, we know that our drivers need a unique way to handle their commute, and nothing does your daily drive better than a hybrid vehicle like the Toyota Prius. We encourage you to explore the lineup today with our sales specialists!

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Excludes tax, tag, title and registration. Dealer prep fee of $289 and documentation fee of $495 applies.


The newly-redesigned Toyota Prius receives more than just a fresh coat of paint, and a few new features - the powertrain under the hood gets a few improvements, too! The new 2.0-liter four-cylinder engine utilizes hybrid system power to deliver a net 196 horsepower and 139 pound-feet of torque, thanks to the permanent magnet AC synchronous motor with 83-kW powering the electrically-charged motor. Front-wheel drive comes standard, but you can upgrade to an electronic On-Demand All-Wheel Drive system if you prefer more surefooted control. The budget-friendly Prius continues saving you money down the road, thanks to its efficient fuel economy of 57/56 mpg city/highway.


You may think a hybrid vehicle is all business and no style, but you would be wrong about the curvy Toyota Prius. The bold, sharply-styled Prius presents smooth curves and eye-catching details for a modernized appeal that looks good no matter how you look at it. 19-inch Alloy wheels chew up the miles, while distinctive headlights use slim LED functionality to light up the night as you drive home. If you want to open your car's interior to warm sunshine and inviting blue skies, the fixed glass roof features a sunshade you can pull back whenever you want!

Loading up your Prius and hitting the road might feel limiting, but you won't have an issue with the redesigned Toyota hybrid. Reveal ample cargo room when you pop open the trunk, which offers 20.3 cubic feet of storage space for you and your travelers. The 60/40 split fold-down rear seats allow you to adapt on the go and maximize your space as needed. Available amenities like heated and ventilated front seats, a Smart Key System with Push Button Start, and SofTex®-trimmed front seats with eight-way driver power adjustability allow you to adjust the comforts and conveniences of your drive to your liking. You'll enjoy every minute in the new Toyota Prius.


Equipping your Prius for a successful drive isn't always about performance or comfort - sometimes, you want to stay connected while out for a drive. The Toyota Audio Multimedia touchscreen system now features a 12.3-inch screen with the new Human Machine Interface, improving interactions through sight, touch, and voice recognition. Wireless Apple CarPlay® and Android Auto™ smartphone integration offer affinity for your music and apps, while the Digital Key lets you perform multiple functions for your vehicle with your smartphone device. The Toyota Prius gives you everything you need to stay plugged into the world, from the Panoramic View Monitor to the Navigation System to Qi wireless charging and numerous USB ports in the front and back rows.


At Towne Toyota, we know that a vehicle's most important feature is a safe driving experience. The new Prius ensures that with all the standard safety features, but improves your experience with the Toyota Safety Sense™ 3.0 system. You'll enjoy peace of mind on your drive to work with a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and Proactive Driving Assist when you need extra help. Parking on a tight street? Safe Exit Assist lets you know when opening your door may be a risk to your safety, allowing you to exit the car when it's safest.

Schedule your test drive today at Towne Toyota. The new Toyota Prius awaits your moment in the driver's seat!

  1. Towne Toyota

    1499 Route 46 W
    Ledgewood, NJ 07852

    • Sales: (973) 584-8100
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